Your beauty on autopilot.
You keep buying the same shampoo. The same serum. The same essence. And every time: remember it, look for it, order it, wait for it.
My Routine does that for you. Build your selection from over 11,000 products, choose your rhythm — every 4, 6, 8 or 12 weeks — and receive your essentials automatically, with up to 20% off.
How it works
- Build — add products to your routine (from just 1 product)
- Choose your rhythm — 4, 6, 8 or 12 weeks
- Receive — your products arrive without you having to think about it (free delivery over €49)
- Stay in control — edit, postpone or stop at any time, in 2 clicks
Your advantage grows with your routine
- 1 product in your routine: −10% on every delivery
- 2 products: −15%
- 3 products or more: −20%
The advantage applies to face, hair, body, hygiene and make-up (fragrances excluded).
Our promises
- ◆ No commitment — stop whenever you like, no justification needed
- ◆ You stay in control — an email before every dispatch; one click to postpone
- ◆ Always official channels — the same products, from the same authorised distributors, with the same traceability
- ◆ Transparent prices — the discount applies to the current price, never a hidden increase
Frequently asked questions
Can I change the products in my routine?
Yes, at any time from your account, effective from the next delivery.
What if I go on holiday?
Postpone the delivery in one click from the reminder email.
Does the discount combine with promotions?
The My Routine discount applies to the price in force on dispatch day and cannot be combined with other offers.
How do I cancel?
From your account, under “My Routine”, in 2 clicks. No fees, no questions.